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stage 3 w moodboard_s.park.pdf
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아 이런... 잘못 알아듣고, 마지막 단계까지 해버렸네..
Stage 03 — Logo and Identity Development (computer)
Prototype
After your feedback:
- Develop visual identity concepts on the computer. This includes logo, secondary fonts, colour palettes, and supporting visual language.
- Explore different ways to style your solutions (Use the SCAMPER technique)
- Experiment with typeface and size relationships
- Develop your logo options in black and white only at this stage, as colours may distract from the overall form & composition of your logo mark.
- Following this, develop your primary colour palette along with secondary colours to test colour application on your options. Use your colour moodboard to help select these colours.
Further questions to consider to analyse your work:
- What is the thinking behind your direction and what does it communicate?
- Why would it appeal to the demographic?
- Can you justify typefaces and colour choices?
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