디자이너 맥신, 성장일기

# 런던에서 그래픽 디자인 공부 시작

올해 2월 부터 영국 런던 쉴링턴 컬리지 (Shllington College) 에서 그래픽디자인 공부를 시작했다. 일을 하던 도중 그래픽디자인 유학을 하게 되다니. 행복!

# 브랜딩 과제 - 브라질 축구박물관

그래픽디자인 코스이니 당연히 디자인만 공부할 거라 생각했는데, 브랜딩을 어마무시하게 배운다. 체감상 디자인, 브랜딩 5:5 비율로 배우는 것 같다. 

# 중간 피드백

코로나가 본격적으로 기승을 부리는 3월 부터 강의실을 못가고, Zoom 화상채팅과 영상강의로 코스를 진행하고 있다. 과제를 제출하면 메세지 코멘트로 피드백을 받았는데, 이번에는 영상으로 받았다. 내가 제출한 과제를 보여주며 직접 목소리로 코멘트를 남겼다. 피드백 내용은 이러하다.

(시간이 없어 번역은 못할 것 같다 ^^;;)

Persona:

Your persona is kind of top-line, it's really important to get into their mindset and workout what is important to them and why. Not only apply to the museum, also in general. 

For example...Why does Henry love cooking? For relaxing? Does he have a stressful job? Does he deal with kind of mental health? 

What sort of pub he might be into? Somewhere in quiet so he can connect, bond with his friend over the game? Or loud so he doesn't have to talk anyone (Is he shy that way?).

You get into the mindset of who you're designing for. That is the purpose of a Persona.

-> Dig your personas DEEPER

Competitors:

Take a look at the brands of your competitors. Not just logos, but their entire visual branding systems. How they apply them? Across various touchpoint with their audiences, so by looking at that you're gonna really stretch develop understanding what is compelling people to go to those competitor museums before they even see the building and their collections. So the first touchpoint people have may logo or website. What is compelling people? 

Branding Case Study:

 It does't have to be a museum, competitors. Just a brand that has been created successfully.

Moodboard:

Colour - You don't have to use green, yellow and blue just because they're Brazil Type Colour. Think outside of box for this brand. Instead of being limited by the country's symbols and football. Try to put all aside move forward to something unique.